LENDAN PLEXFORTE PROFESSIONAL KIT 2 PRODUCTS

What is PlexForte?

It's a two-step treatment which restores the hair's strength and structure, protecting it from technical processes (mainly hair color and lightening treatments). PlexForte has a UNIQUE composition of active ingredients with diverse weights designed to repair hair from the inside to the hair's outer structures. The lower-weight molecules penetrate the inner structures to increase the strength and resistance of the hair fiber, to both tensile and flexular forces, which are those applied when drying and brushing. The components with higher molecular weight are deposited on the outside or the hair and polymerize naturally when drying to guaranty optimum seal and repair of the cuticle as well as enhancing the strength and volume of each fiber, reducing cuticle wear and tear to leave hair strong, flowing and shiny.

ACTIVES

MVP Complex

A ground - beaking compund that's a key factor in the efficiency of Plex Forte treatment. This active ingredient is based on a multi-faceted protein complex of plant origin. It's currentrly pending paptent and represents a brak theough in anti-breakage treatments, acting directly on the three fundamental parameters related related to strength from the inside, while foeming new bonds between peoteins on the outside that protect the hair fiber and increase to breakage.

MALEIC ACID. Is one of the select ingredients used to create the "Plex" treatment. Very few brands have managed incorporate this active ingredient into their formulas and studies exist which prove its capacity to protect the hair structure during chemical processing.

TREATMENT STEPS

No 1 (Bond Booster) is an additive for technical products (mainly hair color and lightening) with the main aim of increasing strength and reducing post-treatment breakages.
How to use: Place the dose (by squeezing the bottle) of No 1 Bond Booster and add the (previously prepared) technical product mixture. Carry out the technical treatment as usual.

No 2 (Bond Filler) is a concentrated treatment which stabilizes bonds after treatment with No - 1 (Bond Booster). Is not only increases strength but also nourishes with essential amino acids and seals the structure to guaranty longer-lasting results for the applied technical treatment.

How to use: Once the technical process has been completed and the product rinsed off, do not dry . Apply the required quantity of No - 2 Bond Filler to damp hair. Spread evenly all over then dry as usual.

FAQ

Since the launch of the first "Plex" treatment countless products have appeared on the market. How is ours different from the others?

After the success of the first product other brands quickly jumped on the bandwagon with their own "Plex" products. However, the vast majority of these products do not bring a real or significat benefit to hair during chemical treatments. Plex Forte has been tested by a prestigious external laboratory where it was shown that Lendan's formula increases the strength of damaged hair by 560% in flexbrasion studies.

Many of our competoror's products have 3 steps. Why does our have 2?

The technology of Plex Forte and the high concentration of the main active ingredients allow us to offer the proffesional product in two simple steps, making application easier and maximizing their time.

What does the maintenance product offer?

It creates new bonds between the proteins to reinforce the structure of the hair, ensuring that the technical treatment applied lasts longer. It strengthens and protects the hair color from external aggressions like brushing or styling irons and repairs damaged hair deep down. And of course, it is a new resale tool for the professional.

It must be mixed with the hair color or lightening product before application. Won't that provoke errors in application? Won't the professional be discouraged by the added complexity involved, measuring...

The method of use is very simple, in addition step one has a dosing valve that fills when the bottle is squeezed, this offers a very simple means of adding the exact amount without any fiddly weighing or measuring. Plex Forte allows the preffesional to perform technical processes with greater peace of mind and offers the end customer improved hair quality, at the same time the average service margin is increased.

How many services can be done with one kit?

Up to 40 services depending on the hair's length and condition.

Does it change or condition the way technical processes are applied or influence end-results?

It does not alter any technical procedure, once mixed with the hair color or lightener the application method and duration is unaltered. It doesn't affect the color or lightening results or the exposure times of technical processes.

How does Plex Forte benefit the end customer?

It repairs and strengthens hair and protects and prevents breakages during technical services. It adds shine and smoothness and gives hair a natural and healthy finish. This equates to satisfied and loyal customers.

Why not add the same active ingredients to hair color and lightening formulas?

Although the active ingredients of Plex Forte are perfectly compatible with the vast majority of hair colors and lighteners, the high percentage of active agents could cause long-term instability. Its independent use increases the average service margin and allows us to select the customers who would most benefit from the product. In addition, it can be used with a great variety of technical products (not only with hair color).