La Riche

Semi permanent hair colour

Semi permanent hair colour

  • lx1042 dark tulip
    lx1042 dark tulip
  • LX1059 tulip
    LX1059 tulip
  • LX1141 rubine
    LX1141 rubine
  • LX1240 fire
    LX1240 fire
  • LX1080 pillarbox
    LX1080 pillarbox
  • LX1073 poppy red
    LX1073 poppy red
  • LX1165 atlantic blue
    LX1165 atlantic blue
  • LX1257 midnight blue
    LX1257 midnight blue
  • LX1264 ebony
    LX1264 ebony
  • LX1172 lagoon blue
    LX1172 lagoon blue
  • LX1356 white toner
    LX1356 white toner
  • LX1233 silver
    LX1233 silver
  • LX1363 apricot
    LX1363 apricot
  • LX1097 mandarin
    LX1097 mandarin
  • LX1349 tangerine
    LX1349 tangerine
  • LX1325 coral red
    LX1325 coral red
  • LX1288 flame
    LX1288 flame
  • LX1271 vermillion red
    LX1271 vermillion red
  • LX1189 turquoise
    LX1189 turquoise
  • LX1196 alpine green
    LX1196 alpine green
  • LX1202 apple green
    LX1202 apple green
  • LX1387 flourescent glow
    LX1387 flourescent glow
  • LX1219 spring green
    LX1219 spring green
  • LX1226 bright daffodil
    LX1226 bright daffodil
  • LX1134 lavender
    LX1134 lavender
  • LX1127 lilac
    LX1127 lilac
  • LX1110 violet
    LX1110 violet
  • LX1301 carnation pink
    LX1301 carnation pink
  • LX1370 neon blue
    LX1370 neon blue
  • LX1158 plum
    LX1158 plum
  • LX1332 cerise
    LX1332 cerise
  • LX1103 flamingo pink
    LX1103 flamingo pink
  • LX1066 rose red
    LX1066 rose red
  • LX1318 pastel pink
    LX1318 pastel pink

  • Security policy (edit with Customer reassurance module) Security policy (edit with Customer reassurance module)
  • Delivery policy (edit with Customer reassurance module) Delivery policy (edit with Customer reassurance module)
  • Return policy (edit with Customer reassurance module) Return policy (edit with Customer reassurance module)

Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.

All directions colours can be mixed with each other so to create your own unique shade. Directions will take faster and last longer on chemically treated hair e.g permed or bleached. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair. La Riché products are not tested on animals.

Do's and Dont's


  • Do wear rubber or plastic gloves when applying the hair colour.

  • Do use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead.

  • As with all hair colours, we advise a swatch test first.


  • Do not mix Directions with peroxide.

  • Do not use on eyelashes.

  • Do not use shampoo with conditioner included.


  • Due to the semi permanent nature of Directions certain colours can sometimes leave a slight stain on materials and surfaces.

  • Shades may vary at manufacturers discretion.


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