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List of products by brand Wella Professional

Wella was founded in 1880 by Franz Stršher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.

Wella was founded in 1880 by Franz Stršher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Stršher joined the business soon after. In 1924, the Stršhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Stršher family and some members of staff decided to start the business again from scratch in HŸnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.

There are 82 products.

Showing 1-60 of 82 item(s)
-35% New -35% WELLOXON PERFECT 13V 4% 1L

Reference: MXL7428

Brand: Wella Professional

WELLOXON PERFECT 13V 4% 1L

1 2 3 4 0 Review(s) 

4% oxidant developer that can be used with permanent and semi-permanent hair dyes

Price €9.70 Regular price €14.93
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-20% New -20% WPC INVIGO BALANCE REFRESH...

Reference: MXL2673

Brand: Wella Professional

WPC INVIGO BALANCE REFRESH WASH SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Revitalizing Shampoo made with menthol cools and helps to energise the scalp

Price €8.22 Regular price €10.27
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-35% New -35% SP COLOR SAVE SHAMPOO 250ML

Reference: MXL9303

Brand: Wella Professional

SP COLOR SAVE SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Shampoo for color-treated hair. With a special 3D Color Protect Technology

Price €9.88 Regular price €15.20
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-20% New -20% WPC INVIGO BALANCE SENSO...

Reference: MXL2581

Brand: Wella Professional

WPC INVIGO BALANCE SENSO CALM SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Soothing shampoo without fragrances for sensitive and irritated scalp

Price €8.22 Regular price €10.27
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-35% New -35% SP BALANCE SCALP SHAMPOO 250ML

Reference: MXL4937

Brand: Wella Professional

SP BALANCE SCALP SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Balance Scalp Shampoo with physiological pH is for sensitive scalp.

Price €9.88 Regular price €15.20
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-35% New -35% WPC INVIGO BALANCE AQUA...

Reference: MXL2529

Brand: Wella Professional

WPC INVIGO BALANCE AQUA PURE SHAMPOO 1L

1 2 3 4 0 Review(s) 

Deep-cleansing shampoo which removes product build-up, residual impurities and environmental pollutants.

Price €19.16 Regular price €29.48
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-35% New -35% WELLOXON PERFECT 30V 9% 1L

Reference: MXL7466

Brand: Wella Professional

WELLOXON PERFECT 30V 9% 1L

1 2 3 4 0 Review(s) 

9% oxidant developer that can be used with permanent and semi-permanent hair dyes

Price €9.70 Regular price €14.93
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-35% New -35% K/P ME+ 10/0

Reference: MXL7885

Brand: Wella Professional

K/P ME+ 10/0

1 2 3 4 0 Review(s) 

Permanent hair color: 10/0 Lightest Blonde

Price €8.78 Regular price €13.50
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-35% New -35% SP COLOR SAVE SHAMPOO 1L

Reference: MXL7105

Brand: Wella Professional

SP COLOR SAVE SHAMPOO 1L

1 2 3 4 0 Review(s) 

Shampoo for color-treated hair. With a special 3D Color Protect Technology

Price €24.70 Regular price €38.00
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-20% New -20% WPC INVIGO BALANCE AQUA...

Reference: MXL2406

Brand: Wella Professional

WPC INVIGO BALANCE AQUA PURE SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Cleansing shampoo refreshes and revitalises the hair

Price €8.22 Regular price €10.27
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-20% New -20% SP SMOOTHEN SHAMPOO 250ML

Reference: MXL7556

Brand: Wella Professional

SP SMOOTHEN SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Smoothing shampoo for frizzy, unruly and rebellious hair

Price €10.24 Regular price €12.80
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-35% New -35% KOLESTON PERFECT ME+ 7/0

Reference: MXL1834

Brand: Wella Professional

KOLESTON PERFECT ME+ 7/0

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% SP HYDRATE CONDITIONER 200ML

Reference: MXL9310

Brand: Wella Professional

SP HYDRATE CONDITIONER 200ML

1 2 3 4 0 Review(s) 

Moisturising conditioning for normal to dry hair. Protects actively from drying-out.

Price €12.16 Regular price €18.71
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-35% New -35% WPC INVIGO BRILLIANCE FINE...

Reference: MXL2940

Brand: Wella Professional

WPC INVIGO BRILLIANCE FINE HAIR MASK 150ML

1 2 3 4 0 Review(s) 

Color Care Mask with lime caviar for fine / normal hair. With the Anti-Oxidant Shield Technology

Price €10.10 Regular price €15.54
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-35% New -35% WELLOXON PERFECT 40V 12% 1L

Reference: MXL7480

Brand: Wella Professional

WELLOXON PERFECT 40V 12% 1L

1 2 3 4 0 Review(s) 

12% oxidant developer that can be used with permanent and semi-permanent hair dyes

Price €9.70 Regular price €14.93
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-35% New -35% KOLESTON PERFECT ME+ 5/5

Reference: MXL0387

Brand: Wella Professional

KOLESTON PERFECT ME+ 5/5

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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In stock
-35% New -35% KOLESTON PERFECT ME+ 9/1

Reference: MXL4590

Brand: Wella Professional

KOLESTON PERFECT ME+ 9/1

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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In stock
-35% New -35% KOLESTON ME+ 6/7

Reference: MXL9060

Brand: Wella Professional

KOLESTON ME+ 6/7

1 2 3 4 0 Review(s) 

Permanent hair color: 6/7

Price €8.78 Regular price €13.50
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In stock
-35% New -35% SP COLOR SAVE CONDITIONER...

Reference: MXL8179

Brand: Wella Professional

SP COLOR SAVE CONDITIONER 200ML

1 2 3 4 0 Review(s) 

Color-preserving hair conditioner. Unveils smoother & healthier hair in durably vibrant color.

Price €12.16 Regular price €18.71
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-35% New -35% SP LUXE OIL KERATIN...

Reference: MXL7631

Brand: Wella Professional

SP LUXE OIL KERATIN CONDITIONING CREAM 1L

1 2 3 4 0 Review(s) 

Lightweight conditioner that protects keratin & hair fiber from styling stress. With Argan Jojoba & Almond Oils

Price €26.76 Regular price €41.17
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-35% New -35% SP LUXE OIL KERATIN...

Reference: MXL8605

Brand: Wella Professional

SP LUXE OIL KERATIN CONDITIONING CREAM 200ML

1 2 3 4 0 Review(s) 

Lightweight conditioner that protects keratin & hair fiber from styling stress. With Argan Jojoba & Almond Oils

Price €14.92 Regular price €22.95
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-35% New -35% SP REPAIR SHAMPOO 1L

Reference: MXL5637

Brand: Wella Professional

SP REPAIR SHAMPOO 1L

1 2 3 4 0 Review(s) 

Repairing shampoo for softer more manageable hair. Repairs the hair structure and makes it easy to comb.

Price €24.70 Regular price €38.00
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-35% New -35% WPC INVIGO BRILLIANCE FINE...

Reference: MXL4197

Brand: Wella Professional

WPC INVIGO BRILLIANCE FINE HAIR SHAMPOO 1L

1 2 3 4 0 Review(s) 

Shampoo with lime caviar designed for color treated hair. Provides long lasting colour protection for up to 7 weeks

Price €19.16 Regular price €29.48
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-20% New -20% SP REPAIR SHAMPOO 250ML

Reference: MXL8072

Brand: Wella Professional

SP REPAIR SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Daily shampoo for dull and damaged hair. Effectively repairs and makes the hair soft.

Price €12.48 Regular price €15.60
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In stock
-35% New -35% KOLESTON PERFECT ME+ 12/0

Reference: MXL6280

Brand: Wella Professional

KOLESTON PERFECT ME+ 12/0

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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In stock
-35% New -35% K/P ME+ 4/0

Reference: MXL6116

Brand: Wella Professional

K/P ME+ 4/0

1 2 3 4 0 Review(s) 

Permanent hair color: 4/0 Medium Brown

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON ME+ 77/0

Reference: MXL6205

Brand: Wella Professional

KOLESTON ME+ 77/0

1 2 3 4 0 Review(s) 

Permanent hair color: 77/0

Price €8.78 Regular price €13.50
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In stock
-35% New -35% SP BALANCE SCALP SHAMPOO 1L

Reference: MXL8157

Brand: Wella Professional

SP BALANCE SCALP SHAMPOO 1L

1 2 3 4 0 Review(s) 

Balance Scalp Shampoo with physiological pH is for sensitive scalp.

Price €24.70 Regular price €38.00
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-35% New -35% SP LUXE OIL KERATIN PROTECT...

Reference: MXL6849

Brand: Wella Professional

SP LUXE OIL KERATIN PROTECT SHAMPOO 1L

1 2 3 4 0 Review(s) 

Keratin Protect shampoo that provides gentle cleansing combined with keratin to support and protect the hair.

Price €26.76 Regular price €41.17
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-35% New -35% SP VOLUMIZE SHAMPOO 1L

Reference: MXL4951

Brand: Wella Professional

SP VOLUMIZE SHAMPOO 1L

1 2 3 4 0 Review(s) 

Volumizing shampoo that strengthens hair while cleaning to create a light, visible and durable volume.

Price €24.70 Regular price €38.00
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-35% New -35% WPC INVIGO BALANCE SENSO...

Reference: MXL2611

Brand: Wella Professional

WPC INVIGO BALANCE SENSO CALM SHAMPOO 1L

1 2 3 4 0 Review(s) 

Shampoo without fragrances that soothes and calms the sensitive scalp. With allantoin

Price €19.16 Regular price €29.48
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-35% New -35% WPC INVIGO BRILLIANCE...

Reference: MXL3831

Brand: Wella Professional

WPC INVIGO BRILLIANCE COARSE MASK 150ML

1 2 3 4 0 Review(s) 

Hair mask for color treated hair for improved hair surface and enhanced colour vibrancy.

Price €10.10 Regular price €15.54
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-35% New -35% WELLOXON PERFECT 20V 6% 1L

Reference: MXL7442

Brand: Wella Professional

WELLOXON PERFECT 20V 6% 1L

1 2 3 4 0 Review(s) 

6% oxidant developer that can be used with permanent and semi-permanent hair dyes

Price €9.70 Regular price €14.93
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-35% New -35% WELLOXON PERFECT 6V 1,9% 1L

Reference: MXL7404

Brand: Wella Professional

WELLOXON PERFECT 6V 1,9% 1L

1 2 3 4 0 Review(s) 

Oxidation creme is dedicated for Wella cremes and lighteners

Price €9.70 Regular price €14.93
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-20% New -20% SP SMOOTHEN MASK 200ML

Reference: MXL7617

Brand: Wella Professional

SP SMOOTHEN MASK 200ML

1 2 3 4 0 Review(s) 

Smoothing intensive treatment for thick, unruly and rebellious hair

Price €14.77 Regular price €18.46
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-35% New -35% KOLESTON PERFECT ME+ 10/8

Reference: MXL5597

Brand: Wella Professional

KOLESTON PERFECT ME+ 10/8

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 7/77

Reference: MXL3104

Brand: Wella Professional

KOLESTON PERFECT ME+ 7/77

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% EIMI GRIP CREAM 75ML

Reference: MXL4455

Brand: Wella Professional

EIMI GRIP CREAM 75ML

1 2 3 4 0 Review(s) 

Soft texture molding cream. Creates & manipulates distinctive styles with definition on long or short hair.

Price €10.38 Regular price €15.97
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-35% New -35% K/P ME+ 9/00

Reference: MXL2863

Brand: Wella Professional

K/P ME+ 9/00

1 2 3 4 0 Review(s) 

Permanent hair color: 9/00 Very Light Blonde

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 6/77

Reference: MXL1681

Brand: Wella Professional

KOLESTON PERFECT ME+ 6/77

1 2 3 4 0 Review(s) 

Permanent hair color: 6/77

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 99/0

Reference: MXL8116

Brand: Wella Professional

KOLESTON PERFECT ME+ 99/0

1 2 3 4 0 Review(s) 

Permanent hair color: 99/0 Very Light Blonde Intense

Price €8.78 Regular price €13.50
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-35% New -35% SP HYDRATE SHAMPOO 1L

Reference: MXL6818

Brand: Wella Professional

SP HYDRATE SHAMPOO 1L

1 2 3 4 0 Review(s) 

Moisturising shampoo for normal to dry hair. Gives hair moisture effectively and is gentle for everyday use.

Price €24.70 Regular price €38.00
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-35% New -35% KOLESTON ME+ 66/44

Reference: MXL5963

Brand: Wella Professional

KOLESTON ME+ 66/44

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON ME+ 8/07

Reference: MXL9627

Brand: Wella Professional

KOLESTON ME+ 8/07

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 10/38

Reference: MXL5696

Brand: Wella Professional

KOLESTON PERFECT ME+ 10/38

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 7/03

Reference: MXL2039

Brand: Wella Professional

KOLESTON PERFECT ME+ 7/03

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 8/7

Reference: MXL3555

Brand: Wella Professional

KOLESTON PERFECT ME+ 8/7

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 9/0

Reference: MXL4248

Brand: Wella Professional

KOLESTON PERFECT ME+ 9/0

1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.78 Regular price €13.50
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-35% New -35% CT OXIDANT 4% 1L

Reference: MXL0918

Brand: Wella Professional

CT OXIDANT 4% 1L

1 2 3 4 0 Review(s) 

4% 13vol developer that allows precise development of professional hair color.

Price €9.04 Regular price €13.91
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-35% New -35% K/P ME+ 12/0

Reference: MXL8134

Brand: Wella Professional

K/P ME+ 12/0

1 2 3 4 0 Review(s) 

Permanent hair color: 12/0 Special Blonde

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON ME+ 55/0

Reference: MXL5505

Brand: Wella Professional

KOLESTON ME+ 55/0

1 2 3 4 0 Review(s) 

Permanent hair color: 55/0 Light Brown Intensive

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON ME+ 9/0

Reference: MXL0517

Brand: Wella Professional

KOLESTON ME+ 9/0

1 2 3 4 0 Review(s) 

Permanent hair color: 9/0 Very Light Blonde

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 44/0

Reference: MXL7010

Brand: Wella Professional

KOLESTON PERFECT ME+ 44/0

1 2 3 4 0 Review(s) 

Permanent hair color: 44/0

Price €8.78 Regular price €13.50
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-35% New -35% KOLESTON PERFECT ME+ 8/1

Reference: MXL3609

Brand: Wella Professional

KOLESTON PERFECT ME+ 8/1

1 2 3 4 0 Review(s) 

Permanent hair color: 8/1 Light Blonde Ash

Price €8.78 Regular price €13.50
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-35% New -35% WPC FUSION INTENSE REPAIR...

Reference: MXL5482

Brand: Wella Professional

WPC FUSION INTENSE REPAIR SHAMPOO 1L

1 2 3 4 0 Review(s) 

Repairing shampoo for damaged and brittle hair. Result: Regenerated, strong, flexible and smooth hair.

Price €21.94 Regular price €33.75
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-35% New -35% EIMI SCULPT FORCE 250ML

Reference: MXL9735

Brand: Wella Professional

EIMI SCULPT FORCE 250ML

1 2 3 4 0 Review(s) 

Extra strong flubber gel. Helps sculpt hair style with extreme precision, adding rock solid structure with acrylic shine and a professional grade strength of hold.

Price €10.68 Regular price €16.43
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-20% New -20% PERFORMANCE EXTRA STRONG 500ML

Reference: MXL3735

Brand: Wella Professional

PERFORMANCE EXTRA STRONG 500ML

1 2 3 4 0 Review(s) 

Hair spray with extra strong hold for all hair types

Price €7.26 Regular price €9.07
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-20% New -20% WPC FUSION INTENSE REPAIR...

Reference: MXL6038

Brand: Wella Professional

WPC FUSION INTENSE REPAIR SHAMPOO 250ML

1 2 3 4 0 Review(s) 

Weightless shampoo that repairs damaged hair. Suitable for daily use.

Price €11.27 Regular price €14.09
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Out-of-Stock
-20% New -20% WPC INVIGO CR COOL BLONDE...

Reference: MXL2857

Brand: Wella Professional

WPC INVIGO CR COOL BLONDE CONDITIONER 200ML

1 2 3 4 0 Review(s) 

Conditioner refreshes and maintains the multi-dimensional color of cool blonde tones

Price €11.47 Regular price €14.34
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-20% New -20% EIMI SUGAR LIFT 150ML

Reference: MXL7899

Brand: Wella Professional

EIMI SUGAR LIFT 150ML

1 2 3 4 0 Review(s) 

Spray infused with sugar provides lift, shine and touchable grippy texture to the hair

Price €9.97 Regular price €12.46
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